Mondelez ambassadors learn from Ghana cocoa farms

DEERFIELD, ILLINOIS, US — Mondelez International is sending nine employees from around the world to learn and serve in cocoa farming communities in Ghana. The pilot Joy Ambassadors program gathers employees from seven countries — Brazil, China, the US, the UK, Russia, Sweden and Switzerland — to learn directly from cocoa communities about their successes and challenges while sharing employees’ diverse business skills.

Mondelez International’s first Joy Ambassadors represent each of the regions where the company operates, and they offer a wide range of skills, from agronomy and R&D to operations, procurement, marketing and law. The project is funded by the Mondelez International Foundation through a partnership with Voluntary Service Overseas (VSO), an international development organization that brings people together to share skills and knowledge. The Joy Ambassadors program aims to go beyond traditional volunteering by directly sharing relevant business know-how with cocoa farmers and communities. The project will be based in one of more than 200 Ghanaian communities participating in Cocoa Life, Mondelez International’s 10-year, $400 million cocoa sustainability commitment.

“Our first Joy Ambassadors mission is sure to be a transformative experience for our employees,” said Nicole Robinson, president of the Mondelez International Foundation and senior director for Corporate Community Involvement. “This is a unique learning experience, and it’s also a prime opportunity for our people to add value to Cocoa Life communities through mentoring, tutoring and coaching. Working together, they’ll accelerate the impact of Cocoa Life to create empowered, thriving communities in a once-in-a-lifetime development experience.”

In Ghana, the Joy Ambassadors will be part of innovations taking place every day in Cocoa Life communities. Cocoa Life’s direct investment is central to the future of cocoa, and through the program, farming families are using community and business development to create thriving cocoa communities. The Joy Ambassadors will share their own experiences on www.cocoalife.organd www.mondlezinternational.com/facebook during and after the trip.

 

Source:  http://www.bsimagazine.com

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